Loyalty Management Market expected to grow 4.0 Billion USD by 2020
Loyalty Management Market
According to a new market research report “Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention and Channel Loyalty), by Deployment Model, by Organization Size, by Vertical and Region - Global Forecast to 2020”, defines and divides the loyalty management market into various segments with an in-depth analysis and estimation of market size
Browse 64 market data tables with 43 figures across 123 pages and in-depth TOC on “Loyalty Management Market - Global Forecast to 2020"
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The loyalty management market is expected to grow USD 1.4 Billion in 2015 to USD 4.0 Billion by 2020, at a CAGR of 23.2% during the forecast period. The frequent changes in consumers’ demography, rise in mobile technology, increase in number of card holders, and increased focus of loyalty programs on customer segmentations are few of the major factors driving the loyalty management market across the globe.
Customer segmentation is pushing the loyalty management market
The increased focus of organizations on the customer segmentation has pushed the loyalty management solution vendors to provide better solutions for customer loyalty programs. Moreover, users are getting connected with each other and with the retail and banking industries through various mobile apps.
Key vendors in the loyalty management ecosystem were identified and studied individually, to understand the solution/ software offerings & features, business models, pricing models, and their respective customer base. Key players are: Oracle Corporation, Aimia, Alcatel-Lucent, Comarch, Fidelity information Services Inc., IBM Corporation, Maritz Holding Inc., MicroStrategy Inc., SAP SE, and TIBCO are few of the top vendors in this market and catering to various industries across the globe.